Make Your Food Truck Stand Out from the Crowd
What Are Vinyl Food Truck Wraps?
For food truck operators, the design on the outside of the vehicle is essential to running a successful business. Your truck needs to detail the name of your business, what you sell, contact information and any other important details. The more you include, the better your chances of making sales will be. Get your business information across and brand your company. Your truck needs a logo and colors that stand out, making it noticeable and recognizable from a mile away.
Vinyl vehicle wraps are the perfect way to create a bold full-truck design. They consist of large printed panels of vinyl, which you can fully customize. You can include all the colors, graphics, text and designs you want. Once you have a design ready, an imaging company can print it onto the large vinyl sheets. Then, you can apply the printed panels to the outside of your vehicle.
Unlike a new paint job, vinyl wraps can achieve clarity and detail, even with lots of text, large images and background patterns. To use paint, it would take multiple layers of color, a painstaking amount of time to lay out the details and drying time in-between applications. And with all that effort and patience, you still would be limited in your design options. You’ll have none of those hassles with vinyl wrapping and can achieve almost any design scheme.
Types of Food Truck Wraps
FOOD TRUCK & TRAILER WRAPS (FULL)
Our full wraps are 360-degree vehicle graphics, covering nearly every inch of your mobile eatery. Full food truck wraps are branded vehicle face-lifts customers love because they help protect your truck’s surface from long-term damage with beautiful graphics.
FOOD TRUCK & TRAILER WRAPS (PARTIAL)
Partial food truck wraps help mobile restaurants elevate customer branding with HD graphics that adhere seamlessly to any truck’s finish. Partial food truck wraps are semi-branding options that offer the same seamless finishes and appear painted on!
Decals & Graphics
Decals and graphics are branded solutions that offer the same memorable experience as full or partial wraps. Decals can be customized in stunning colours in the same lasting materials and can be removed with greater ease as they cover less surface area.
BENEFITS OF FOOD TRUCK WRAPS
What is the value in wrapping your food truck? Vehicle graphics have a wide range of benefits, and our team can ensure quality commercial wraps for you and your business. Here are a few benefits of wrapping your full size van!
One vehicle wrap can generate between 30,000-80,000 impressions daily.
A food truck’s design is its best advertisement, reaching diverse demographics wherever it goes. Full vehicle wraps can attract attention even when the truck isn’t serving, making it an efficient marketing tool. A creative design might even turn your truck into a social media photo op, boosting brand exposure through organic posts and contests.
One of the biggest expenses in the food truck industry is maintaining the vehicle itself. Beyond just stocking ingredients, you must keep your truck in top condition. Over time, rust, scratches, and other damage can harm your truck’s appearance and structure. A vinyl wrap not only brands your truck but also protects it from surface damage, preserving its value and appeal.
When it’s time to update your food truck’s design, efficiency is key. Repainting can be costly and time-consuming, leading to downtime and potential revenue loss. Vinyl wraps, however, are quick to remove and replace, allowing for fast updates without harming your truck’s finish. This flexibility helps you stay current and maximize your time on the road.
Get in touch with us and let us help you reap these benefits for your vehicle.
What to Include in a Food Truck Wrap Design
Whether you opt for full or partial coverage, the most crucial part of the vinyl wrap is the design. You need to both appeal to your target audience and let them know what you’re selling. At a glance, potential customers will judge your truck by the exterior and decide if they want to check out your menu.
While the possibilities are nearly endless, food truck wraps should include a few key elements:
If you want to stand out from other cars and trucks, you should use bright colors throughout your design. You can make important details, such as your logo or name, more striking by using contrasting colors from the background.
Before you create a look for your truck, you need to decide on a style. It can be casual, formal, playful or whatever fits your business. If you’re serving a certain type of regional food, you can either portray it as authentic or modern. For example, a French-inspired bakery food truck might lean more towards a classy, authentic look, while one serving fresh seafood might opt for a brighter, more casual appearance. Settling on the attitude you’re trying to convey before designing will help you make decisions and keep it cohesive.
Include your logo, and make sure it’s large and bold enough to see from a distance. Placing it on either side of the truck and the back will provide the best visibility possible. You want customers and onlookers to remember your logo and business name more than anything else.
Including your phone number, email, website or any social media pages on your truck is a must. Customers should have a way to contact you, find your business and follow you on social apps. Your business will also seem more trustworthy and well established if you have a strong online presence.
Using patterns can create a unique appearance. A pattern can consist of anything from bold lines to stylized images. Whatever you choose, it should match the theme of your menu. For example, if a food truck is selling seasonal summer items, it makes sense to include patterns like brightly colored stripes or alternating images of suns, flip-flops and other hot-weather items around the sides.
While it isn’t an essential part of your design, having a point of interest can be a benefit to your business. It could be a creative sign, truck mascot or image that encourages customers to take photos. If you have a display worth sharing on social media or with friends, you’ll get an organic advertising boost and create a memorable experience.
Why Choose SFG for your FOOD TRUCK WRAPS
Creative Design
Our graphic designers create bold food truck wraps that capture attention. Whether building upon pre-existing images or designing something brand new, we create memorable food truck wraps.
Quality Printing
We use state-of-the-art equipment to print your vibrant food truck wraps. Our quality vinyl ensures outstanding weather-resistant and fade-resistant products that don’t fade, tear, or peel over time.
Wrap Installation
Our expert installers celebrate your brand offering by installing food truck wraps with seamless precision. To avoid long-term damage, we start off by ensuring your vinyl wrap is free from bubbling.
Food Truck Wrap FAQs
How large are your full wraps?
What does a full food truck wrap include?
How long does it take to install a full, partial, or single vehicle decal?
- Full food truck wraps take around 4 full days to fully install
- Partial food truck wraps take around 2 full days to install
- Decals and graphics take around 1 to 2 full days to install